WEB MARKETING Overview
Internet marketing is an all-inclusive term for marketing products and services online. This includes a variety of methods and platforms for communicating with customers, such as website, email, social media, and online advertising.
Course Objectives
Improve your conversion rate: Another popular digital marketing objective is to convert more readers/viewers/followers into customers. Increase your sales: Which is, after all, the ultimate goal for many different businesses. Increase traffic: For example, organic traffic, traffic from social media and so on.
Course Benefits
- Hands on Practicals/ Projects Industrial Experts
- 100% Placement Assistance
- 24 x 7 Expert Support
- Certification of Completion
- Free Live Demo
WEB MARKETING Training Course Content
- What is Search Engine Optimization?
- Types of Search Engine Optimization
- Why you need Search Engine Optimization?
- Major Search Engines and Directories
- How Search Engine Works
- What is Page rank?
- Website Architecture
- What is Domain name?
- What is Hosting?
- Dealing with Crawlers
- Keyword Research
- Competitor keyword analysis
- Finding appropriate Keywords
- Keywords Planner
- High and low Competition keywords
- Others tools for keyword
- How to write title of a Page
- Why Description is important?
- Where and how to use Keywords
- Optimize Anchor Tag
- Image optimization
- Header / Footer
- Importance of Headings
- Creating Robots File
- Creating Sitemaps
- Content Optimization
- HTML and CSS Validation
- Canonical error Implementation
- Keyword Density
- Use of synonyms
- How to use Spinner for creating Optimized Content.
- What is Directory and how to submit a website to different directories?
- Why Blogs are best for SEO and how to write effective blog?
- How to write and submit Articles to different websites?
- Video Submissions
- How to use Classifieds for creating back links and getting business.
- How to use Forums
- Link Building
- Business Listing to top page rank websites
- Adding Google Map
- Back links from Guest Postings
- Using Social media for getting back links and traffic
- Different bookmarking websites
- Different source for getting backlinks
- Local business listing on Google and Bing
- Using Google+ for back links and visitors
- Creating Facebook business page
- Using StumbleUpon, Pinterest, Redit, Tumblr, Twitter, Diigo, Delicious
- YouTube &Vimeo for SEO
- Brand impressions and offers using social media
- How to get Facebook likes, Twitter followers, YouTube subscriber, Google+ followers and many mores
- Search Engine Submission
- Google Webmaster Tools for complete website analysis
- Google analytic tool to generate detailed statistics about a website’s traffic and traffic sources and measures conversions and sales.
- Bing Webmaster tool for analysis
- Check for broken links
- Different Plugins for SEO in WordPress
- Image optimization using plugin
- Creation of sitemap and robots.txt using Plugins
- Integrating Google Analytics and Google Webmaster on WordPress website
- Social sharing plugin in WordPress for getting more visitors and backlinks
- Plugin for Checking broken links
- Understanding Search Engine Algorithms
- Google Trends
- Page Speed Insights
- Google Alerts
- Google Places for Business
- Latest SEO Tools
- Keyword tool
- Detect Duplicate Content using Copyscape
- AdWords basics
- How AdWords works
- Create ads and campaigns
- Search Network
- Display Network
- Search Network with Display Select – All features
- Ad extensions
- Choose where and when ads appear
- Account administration and security
- Ads and approvals
- Campaign settings
- Budgets and bids
- Keywords
- Ad Placement on Website
- Reach your audience
- Reporting
- Track sales and other conversions
- Payment Methods and Setting
- Build your reputation
- Encourage more engagement, sharing & reciprocate
- How to drive traffic to your web site
- RSS Feed
- Social news
- Bookmarking sites
- Social media sites
- Blogging sites
- Video site
- Introduction to Email Marketing
- Email Design and Functionality
- Email List Building and Capture Page Design
- Email Optimization and Testing
- Email Deployment
- Email blast
- Check your open rates, click-through-rates, unsubscribe rates, conversion rates, and bounce rates
- Basics of Affiliate Marketing
- Types of Affiliate
- Join an affiliate program
- Building a niche website
- Drive targeted traffic to your website using SEO
- Reports and tracking
- Competitor pages rank analysis
- Competitor keyword analysis
- Competitor backlinks analysis
- Competing Content Comparison
Certificate
Frequently Asked Questions
For job in Digital Marketing any graduation with good communication skills. If you have completed MBA, MCA, BSC, BCom, BTech etc. You can easily do this course and start your career in Digital Marketing.
Yes, we are one of the oldest & trusted digital marketing institute and will help with genuine placement assistance in good companies. We will provide you 3-5 company interview calls. Based on your performance you can get a job.
You can able to learn the digital marketing strategies and then work at manager level based on your experience. This will definitely help in getting a better job opportunity.
